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Home Sheet

COMPLEX PROBLEMS SOLVED BY DESIGN

Thirty years of understanding what people actually need, creating solutions, and delivering something that worked. The case studies below are just the ones with wireframes.

A0.01–A0.06 / Selected Work

Case Studies

01

Website Redesign

Springfield Church of Christ

UX/UI Design • Digital Strategy • 16-Year Partnership

Designing for a community where the stakes aren't conversion rates. They're people finding connection and faith they would have missed otherwise.

View Case Study

02

Concept Exploration

NavEase: Adaptive UX Exploration

Adaptive UX • Responsible AI • Mobile Navigation

A self-directed exploration into whether an interface could identify friction, learn from it, and gradually reshape itself around the people using it.

View Case Study

03

Design Process Innovation

AI-Assisted UX Workflows

Research • Methodology • AI Tools

Design thinks better out loud. How AI tools augment the solo design process, from research synthesis to sharper deliverables, without replacing human judgment.

View Case Study

04

Retrospective

The Pastry Kitchen

Craftsmanship • Process Design • Retrospective

Before UX had a name, the same principles applied: understand the client, work within constraints, execute with precision, and know that one structural failure undoes everything.

View Case Study

05

Graphic / Visual Design

Keepers of the Kingdom

Graphic Design • Apparel Design • Visual Identity • Production

Designing a visual identity and custom apparel system that made a 28-person VBS volunteer team immediately recognizable.

View Case Study

06

Illustration & Visual Design

Creative Work

Watercolors • Wedding Cake Design • Pastry Arts

The same eye for composition, proportion, and detail that drives the UX work, expressed in watercolor and sugar.

View the Gallery

A0.07 / Field Results

The Record

16

Year client partnership

25+

Years of leadership

36

Locations managed, 4 states

4.0

GPA · B.S. Computer Science

Springfield Church of Christ, since 2010 · Retail operations leadership · Tiffin University

A0.08 / Title Block

About David

Most designers studied UX. I was doing it before it had a name.

25 years of operational leadership. IT depth. A 4.0 in Computer Science. Wedding cakes, retail floors, and an ongoing church technology partnership dating to 2010. I came to UX through a longer road than most, and that road is the point.

David R. Bailey
Focus
UX/UI Design, UX Technology
Education
B.S. Computer Science, 4.0 GPA
Experience
25+ Years, Leadership & Operations
Partnership
Springfield CofC, since 2010
Craft
Pastry Arts Silver Medalist

A0.09 / The Story

Three careers.
One through line.

Different industries. Same discipline.
Understand people. Remove friction.
Design better experiences.

  1. Craft

    Pastry & Wedding Design
    35+ Years

    Long before I knew the term “UX,” I was practicing it.

    Every wedding cake began with deep client research, iterative sketches, and a high-stakes delivery where failure was not an option. I learned to translate someone's vision into a beautiful, tangible experience: on time, on budget, and under extraordinary pressure. Design thinking, baked in from the start.

  2. Leadership

    Retail Operations
    25+ Years

    Operations are really about people.

    Managing 36 locations across four states taught me that systems only work when the humans inside them are understood. Understanding behavior, removing friction, and designing workflows that scale. That's UX, even when you don't call it that.

  3. UX Design

    UX/UI Design
    Now

    The tools are different. The process is the same.

    Understand the user. Design with intention. Deliver something that works. Now I apply that discipline digitally, with Figma, analytics, and a 4.0 GPA in Computer Science backing every decision.

The Through Line

Different industries. Same discipline.
Understand people. Remove friction.
Design better experiences.

Every path I've taken has been about solving complex problems and creating meaningful experiences for real people.

A0.10 / Published Notes

People-first AI

Essays on LinkedIn about technology, design, and what both look like from outside the tech bubble.

  1. No. 05 ·

    We Keep Asking People to Adapt to AI. It Should Be the Other Way Around. (on LinkedIn, opens in a new tab)

    A self-order kiosk, a cashier standing right beside it, and the question behind NavEase: why is the person always the one doing the adapting?

  2. No. 04 ·

    AI Will Not Take Your Job. But Your Refusal to Engage With It on Your Own Terms Might. (on LinkedIn, opens in a new tab)

    From the Jetsons to the Enterprise bridge to a 1990s home-automation assignment. Why curiosity beats fear, and why our ability to rewire how we think is the one advantage AI doesn't have.

  3. No. 03 ·

    Does the AI Industry Actually Want the Perspectives It Says It Needs? (on LinkedIn, opens in a new tab)

    AI is past the infrastructure phase and into the consequences phase. That phase needs people who have watched technology land on real communities, and hiring practices that stop filtering them out.

  4. No. 02 ·

    Listen First. Why the AI Industry Needs More Than Youth and Brilliance to Get This Right. (on LinkedIn, opens in a new tab)

    Listening is the one skill no certificate confirms. What a community fracture taught me about the warning signs the AI industry is showing now.

  5. No. 01 ·

    I'm 55, I'm Pivoting Into AI, and I'm Not the One Who Should Be Scared. (on LinkedIn, opens in a new tab)

    Gutenberg, the automobile, the microchip, and now AI. Why three decades of watching technology land on people is the perspective the AI conversation is missing.

A0.11 / Specification Schedule

What I bring to the table

Design & UX

  • UX Research
  • UI Design
  • Wireframing
  • Prototyping
  • Figma / Adobe XD
  • Accessibility (WCAG)
  • Usability Testing

Technical

  • IT Support
  • Troubleshooting
  • HTML / CSS
  • Wix / WordPress
  • Web Analytics
  • SEO Optimization
  • GitHub / Git

Strategy & Leadership

  • Project Management
  • People Management
  • Digital Strategy
  • Data-Driven Decisions
  • Mentorship
  • Budget Oversight

Business

  • E-commerce
  • Targeted Marketing
  • Sales Leadership
  • Inventory Optimization
  • P&L Analysis
  • Cross-functional Teams

Creative & Craft

  • Watercolor Painting
  • Wedding Cake Design
  • 3D Modeling (Blender)
  • Shapr3D
  • Adobe Photoshop
  • Procreate
  • Illustration

A0.12 / Issued for Review

Ready to contribute

David R. Bailey, UX/UI Designer

Full resume available for download. 25+ years of cross-industry experience, a 4.0 in Computer Science, and a portfolio that proves UX thinking predates the tools.

Download Resume

A0.13 / Contact

Let's work together

I'm currently open to full-time UX/UI design roles and select freelance projects. If you're building something that needs a designer who can also speak the language of technology and operations, let's talk.