Thirty years of understanding what people actually need, creating solutions, and delivering something that worked. The case studies below are just the ones with wireframes.
Selected Work
UX/UI Design · Digital Strategy · 16‑Year Partnership
Designing for a community where the stakes aren't conversion rates — they're people finding connection and faith they would have missed otherwise.
Product Design · AI Integration · Mobile UX
43% of users abandon apps because they can't find what they need. NavEase builds navigation for the user instead of the developer.
Research · Methodology · AI Tools
Design thinks better out loud. An independent exploration of how AI tools augment the solo design process — from research synthesis to sharper deliverables — without replacing human judgment.
Craftsmanship · Process Design · Retrospective
Before UX had a name, the same principles applied: understand the client, work within constraints, execute with precision, and know that one structural failure undoes everything.
Watercolors · 3D Printing · Wedding Cake Design
The same eye for composition, proportion, and detail that drives the UX work — expressed in watercolor, sugar, and 3D form.
16 Years of Impact
78% traffic growth. 2× event attendance. A technology partnership active since 2010.
David R. Bailey — designer with an unusual background
25 years of operational leadership. IT depth. A 4.0 in Computer Science. Wedding cakes, retail floors, and an ongoing church technology partnership dating to 2010. I came to UX through a longer road than most — and that road is the point.
Full story →The Story
Every wedding cake began with deep client research, iterative sketches, and a high-stakes delivery where failure was not an option. I learned to translate someone's vision into a beautiful, tangible experience — on time, on budget, and under extraordinary pressure. Design thinking, baked in from the start.
Managing 36 locations across four states taught me that systems only work when the humans inside them are understood. Understanding behavior, removing friction, and designing workflows that scale — that's UX, even when you don't call it that.
Understand the user. Design with intention. Deliver something that works. Now I apply that discipline digitally — with Figma, analytics, and a 4.0 GPA in Computer Science backing every decision.
Capabilities
Resume
Full resume available for download. 25+ years of cross-industry experience, a 4.0 in Computer Science, and a portfolio that proves UX thinking predates the tools.
Contact
I'm currently open to full-time UX/UI design roles and select freelance projects. If you're building something that needs a designer who can also speak the language of technology and operations, let's talk.
